Your website is often the first impression customers have of your business—and in many cases, it’s where they decide whether to work with you or keep searching. But when it comes to building that site, you face an important choice: Should you build it yourself or hire a professional?
Let’s break down the pros and cons of each approach—plus some data to help you make the right call.
Option 1: DIY Web Design
Pros:
- Lower Cost – Website builders like Wix or Squarespace cost as little as $16–$50/month (Source: Wix Pricing).
- Speed – You can launch a simple site in as little as 1–2 days using a template.
- Control – You choose every detail and make changes whenever you want.
Cons:
- Time-Consuming – The average DIY website takes 40–50+ hours for a beginner to complete.
- Limited Customization – Most templates look similar, making it harder to stand out.
- SEO & Performance Challenges – DIY sites often struggle with optimization, which can affect rankings.
Impact: Poor design and user experience can cost businesses up to 50% of potential sales.
Option 2: Professional Web Design
Pros:
- Custom Design – Built to match your brand and goals.
- Optimized for Results – Pros handle SEO, speed, and user experience.
- Time Savings – You focus on your business while your designer builds the site.
Cons:
- Higher Cost – A professional small business website typically costs $2,000–$10,000+ depending on complexity.
- Less Immediate Control – Changes might require contacting your designer or learning a CMS.
Impact: Professionally designed websites convert 2–3x more visitors than basic DIY sites.
How to Decide Which Is Right for You
DIY is a good fit if:
- You have time to learn and manage your site
- You just need a basic online presence
- Your budget is under $500
Professional design is a good fit if:
- You want a site built to convert leads
- You see your website as a long-term investment
- You want SEO and performance handled from the start
Final Thoughts
Your website doesn’t just need to look nice—it needs to work hard for your business. For many small businesses, the cost of hiring a professional pays for itself through higher conversions and time saved.
Not sure which path is right for you? We can help you evaluate your current site and recommend the best option.
👉 Book a Free Website Strategy Call
